BodyBeGood is a Pilates/Health & wellness studio which focuses on exercises, clinical and fitness pilates which is more fast paced. It was important that the logo evoked fun and high energy movement rather than zen/tranquility.
This concept provides movement in the spiral going in a clockwise motion. A 'b' is formed in the center of the spiral imitating a little flame to represent a ball of energy getting released.
This logo is successful in bringing out various elements clearly accompanied with a smooth text to match.