The Blue Chips


Re-design logo, and a business card design

To update or re-design the Blue Chips logo and design business cards to match.

One can see from the original logo it looks outdated and doesn't come to par with the brand name. The blue chips is something of high quality and it was important to bump up the luxury feel of the logo whilst remaining classy and bold.

By refining the typeface and revising the colour to a gradient royal blue the logo improved dramatically, however, there wasn't an element in there that jumped out to make the logo feel premium. By adding accents of gold around the square and making the typeface gold it successfully brought the high quality and luxury feel that was sought after.